Share |

Memphis Roller Derby Calendar

As a new sport in town, the Memphis Roller Derby approached Archer/Malmo about raising awareness of its organization, teams and bouts, and about roller derby in general. The creative solution is a perfect presentation of the dynamics of roller derby and how it combines beauty and sexiness with athleticism and grit. This pinup-style calendar features airbrushed players in classic Bettie Page-style poses but with fresh cuts and bruises from the rough play. Beauty and brawn, two things every derby fan wants to see.

Designer : Archer Malmo
Creative Director : Gary Backaus
Art Director : Amanda Casabella
Writers : James Ward, Sue Batterton
Photographer : Tony Pearce
Makeup : Elizabeth Harris
Retoucher : Natalia Weedy
Client : Memphis Roller Derby
+ website
Production Method :