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Present-Past Calendar

Recova anti-aging cream is all about making one look and feel younger. It helps one turn back time. Recova wantted convey this in an interesting way.

Nothing symbolizes the passage of time better than a calendar. So they designed a calendar that made one go back in time, just like Recova. 1998 calendars were circulated amongst the target audience in 2009. As the dates of 1998 and 2009 coincide, it seemed to be the perfect way to convey the message.

Advertising Agency: Mudra, Ahmedabad, India
Executive Creative Director: Sanjay Menon
Art Director: Rutwa Trivedi
Copywriter: Rajesh Sinha