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Lawn Calendar

To get selected dealers and distributors excited about the new, special high-performance, battery-operated Bosch Rotak 43 LI lawn mower - with the help of an exceptional calendar.

Every page in the calendar is cut in a special way to initially create the individual impression of a wild and untended lawn. The recipient becomes part of the action and tears off a calendar page every day. By doing this, he is actually continuing to ‘mow’ day by day and so, bit by bit, he has a perfectly cut lawn in front of him at the end of the year. It’s an authentic and unique mowing experience, because the width of the calendar corresponds exactly to the width of the lawn mower.

Advertising Agency : Jung von Matt
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Executive Creative Directors :
Wolf Heumann,
Dirk Haeusermann,
Timm Hanebeck,
Sascha Hanke

Art Directors : Andy Tran, Hendrik Schweder
Agency Producer : Philipp Wenhold
Account Supervisors : Isabell Poschadel, Inga Gerckens, Jochen Schwarz
Designer : Nadya Innamorato
Size :  
Client : Bosch Lawnmower
Production Method :