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AOK Apple Calendar

A calendar that will make a long-lasting impression of the AOK as not just any health insurace provider, but as a healthy health insurance porvider. This is because the AOK's main goal is keeping its customers healthy.

Designer : Serviceplan, Munich, Germany
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Size :  
Client : AOK Health Insurance
Production Method : The month begins with 31 apples in a specialised tube made out of UV resistant Plexiglass. Everyday you remove one apple from the tube and eat it, thus giving a boost to your health. The rest of the apples in the tube will move up and reveal today's date on a calendar fastened behind the apples. At the end of the month the tube is refilled with 31,30 or 28 apples, and the monthly calendar behind the tube is simply replaced.