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Keskin Rims Calendar

To strengthen their reputation within their customers, international rim producer "Keskin Tuning" targeted their most important trade partners to bring attention to their product highlights in 2010. Therefore, they created a calendar for all Keskin-dealers, which was integrated in an original car tire. Month to month the calednar sheets show a stylish new Keskin rim. In doing so changing the calendar sheet became changing the rims.

Advertising Agency: Saatchi&SaatchiX, Frankfurt, Germany
Creative Director: Mark Karatas
Account: Marc Brücher
Art Director: Rod Henriques, Elena Sautner, Manuela Schwarz
Photographer: Georg Dörr, Martin Joppich